Charlotte Ljung







Charlotte Ljung is an Executive with more than 20+ years of experience in Strategy, Operations and Business Development. In addition, she holds experience in Sales, Marketing and Distribution within the Retail Industry, Consumer Goods and Hospitality.

Initially, an interior Architect (ASID, SIR) by trade, Charlotte started her career in New York where she engaged with designs and roll-outs of Brand Flagship Stores for, among others, Burberry, Tiffany and Ralph Lauren. She also guest-worked in Paris, with designer/ architect Patrick Jouin, co-designing and setting up a one-of-a-kind exhibition and showroom for Italian furniture brand Cassina as well as creating retail concepts for Yves Saint Laurent retail division.

Having gained insight from the world of Retail and Premium Consumer Goods, in 2006, Charlotte joined, as 4th generation, her family's company DUX - a Swedish household name and internationally acclaimed company producing and distributing high-end beds, furniture and home accessories. Together with her brothers, all in distinctive management roles within the business, the 96 year old company has been continously revived and today holds distribution (B2C and B2B) in some 40+ countries. Aside from the Retail Channel DUXIANA with 90+ stores worldwide, the DUX Group also includes an international Boutique Hotel concept, The DUXIANA.

In 2019 Charlotte founded Endbright. Endbright is a digital civil services platform and divorce/ separation planning service, the first of its kind, soundly walking individuals and couples through separation or divorce. Endbright primarily provides digital services within legal, finance and wellbeing, but also hosts a platform with content such as factual articles, webinars, podcasts and more.

Parallell to Endbright undertakings, Charlotte also acts strategic consultant to companies within the Retail, Consumer Goods and Hospitality industry. Additional commitments include board work and different advisories.


(2006 - )

Hotell Fritiden, Ystad
(2018 - )

Creative Concept, Profile, Marketing, Design and Project management

Markisol - Strategic Marketing advisor
(2017 - )

Markisol is a world leading contract window blinds and coverings manufacturer based in southern Sweden with production in 6 countries and a widespread global distribution, mainly via B2B channels such as IKEA, The Home Depot and Leroy Merlin.

Hotel DUXIANA / Concept Hotel - Creative Director
Malmö, Sweden

Hotel d'Angleterre / Retail & Display Concept
DUX Collaboration
Copenhagen, Denmark

Private Residence, Falsterbo, Sweden

Private Residence, Fredriksberg, Copenhagen, Denmark

Private Residence, Malmö, Sweden

Hilanders Head Office / Creative Concept, Design & Layout
Malmö, Sweden

Hotel Burj AL Arab, Jumeirah Group, Dubai, U.A.E.
Retail & Display Concept

E.S.Q. / Specialty Store Concept
New York, NY, USA

Ljunghusen Golf Club / Members' Lounge
Ljunghusen, Sweden

DUXIANA Concept Stores
Illums Bolighus Copenhagen, Denmark
Double Bay / Sydney, Australia
The Mailbox Birmingham, United Kingdom
Kifissia / Athens, Greece
Malmö, Sweden
Barcelona, Spain
Stockholm, Sweden
Seoul, Korea
Times Square Center, Dubai, U.A.E.
The Place Beijing, China
Mannheim, Germany
Munich, Germany
Stuttgart, Germany
Hong Kong, China
Mallorca, Spain
Chengdu, China
Wenzhou, China
Shenzhen, China
Yantai, China
Hangzhou, China
Riga, Latvia
Moscow, Russia
Amsterdam, Holland
Brussels, Belgium
London, United Kingdom

(2005 - 2006)

Yves Saint Laurent / Concept Store
Paris, France

Cassina Showroom / Concept and Installation / Sesigner Days -06
Paris, France

Plaza Athénée / Kitchen Accessories Concept
Paris, France

(2004 - 2005)

Polo Ralph Lauren / Concept Store Troy, MI, USA
Polo Ralph Lauren / Children´s Boutique New York, NY, USA
Boyds of Philadelphia / Departiment Store Philadelphia, PA, USA
Bergdorf Goodman / Conceot furniture New York, NY, USA
Iridesse / Concept Store Tysons Galleria, McLean, VA, USA
Iridesse / Concept Store Short Hills Mall, Short Hills, NJ, USA
Burberry / Flagship Store Washington DC, USA
Burberry / Concept Store Philadelphia, PA, USA
Escada / Concept Furniture New York, NY, USA
The Mill / Office Space New York, NY, USA
Private Residence Chicago, IL, USA
Aquavitae Spa / Recreational Center New York, NY, USA
Panerai / Concept Store Beverly Hills, CA, USA
Temple Emanu-EL / Renovation New York, NY, USA
Chanel / Concept Store Short Hills Maill, Short Hills, NJ, USA